Creating a Compelling Video for VigiLanz and Sharp HealthCare
We recently had the privilege of working with VigiLanz, a company dedicated to optimizing healthcare efficiency, on a unique and impactful video project. Our goal was to showcase how VigiLanz's Clinical Trial Solutions significantly enhanced patient screening processes at Sharp HealthCare. This blog post details our journey from understanding the client's needs to delivering a powerful video that highlights the transformative impact of VigiLanz's product.
Understanding the Client
Our first step was to thoroughly understand VigiLanz’s objectives and the message they wanted to convey. We studied their LinkedIn post and other materials to grasp the significance of their Clinical Trial Solutions in streamlining patient screening at Sharp HealthCare. Our key takeaway was the impressive reduction in screening time by 75%, a vital statistic that we knew had to be the centerpiece of our video.
Handling Logistics and Timeline
Once we had a clear understanding of VigiLanz’s requirements, we focused on logistics and timelines. Our project management team developed a detailed plan, outlining every phase of the production process. We coordinated with Sharp HealthCare to schedule interviews with key personnel, including Christine Parra, RN, BSN, ensuring minimal disruption to their critical work. We also aligned our post-production schedule to meet VigiLanz's desired timeline for the video release.
The Filming Process
The filming process was meticulously planned. We captured interviews with Sharp HealthCare's staff, focusing on their experiences before and after implementing VigiLanz's solution. Our team also filmed various hospital settings to provide viewers with a real-world context of the clinical trial environment. To enhance the video's narrative, we included graphics and statistics to visually represent the reduction in patient screening time.
Creating a Compelling Video
Our creative team worked closely with VigiLanz to ensure the video not only informed but also resonated emotionally with the audience. We used storytelling techniques to highlight the challenges faced by the Sharp HealthCare team and how VigiLanz’s solution brought about a significant change. The final product was a concise, engaging, and informative video that effectively demonstrated the value of VigiLanz's Clinical Trial Solutions.
Showcasing Client Results
The most rewarding part of this project was showcasing the tangible results experienced by Sharp HealthCare. Through the video, we were able to illustrate the real-world impact of VigiLanz's product on patient care and clinical trial efficiency. The feedback from the client and their audience has been overwhelmingly positive, with many commenting on the clarity and effectiveness of the message conveyed.
This project was a remarkable journey for us. Working with VigiLanz and Sharp HealthCare allowed us to not only flex our creative muscles but also contribute to a project that has a significant impact on healthcare innovation. Our team's commitment to understanding the client, managing logistics efficiently, and creating a compelling narrative resulted in a video that we are incredibly proud of. We believe this case study exemplifies our ability to transform complex information into engaging and informative content.
Watch the video and learn more about VigiLanz and Sharp HealthCare's experience here.